Unit Economics, Margin Reality, and the Financial Truth of Building a Coffee Business in the GCC.
Twenty years of operator experience condensed into one volume. Get it free in exchange for your email - no card, no obligation. We send you the link, you read at your own pace. The rest of the series is paid; this volume is not.
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Robert Jones spent twenty years building the coffee infrastructure that the GCC now runs on. He scaled the region's largest specialty coffee operation, designed and built its largest roastery, and developed the supply chain philosophy - Crop to Cup - that defined quality standards across the industry. He built a network of over 8,000 coffee machines across the UAE, pioneered telemetry technology in coffee vending in 2007, and became the first international distribution partner for Eversys coffee machines in 2012.
He franchised concepts across ten markets. He supplied hotels, airlines, militaries, and global chains. He raised capital from local banks, international hedge funds, and crowdfunding platforms - and was one of the first to get coffee machines financed as an asset class.
He now builds his own brands and advises others. This series is the transfer of everything he knows.
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