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The Coffee Business Mastery Series · Volume One · Free

The Numbers That Actually Matter.

Unit Economics, Margin Reality, and the Financial Truth of Building a Coffee Business in the GCC.

Twenty years of operator experience condensed into one volume. Get it free in exchange for your email - no card, no obligation. We send you the link, you read at your own pace. The rest of the series is paid; this volume is not.

What's Inside

22 pages of practitioner-grade numbers.

  1. PrefaceTwenty years in the engine.
  2. IntroductionWhy unit economics kills more coffee businesses than bad coffee does.
  3. Chapter OneThe real cost of a cup - and where extra cost always hides.
  4. Chapter TwoRevenue architecture: pricing, mix, throughput.
  5. Chapter ThreeThe contract coffee model - building B2B at scale.
  6. Chapter FourBenchmarks that actually mean something.
  7. Chapter FiveWhat good looks like - a real GCC case study.
  8. Chapter SixThe mistakes - what I watched operators repeat for twenty years.
  9. ClosingWhat comes next.
Who This Is For

If you are accountable for the economics of a coffee business, this volume is for you.

The Author

Who is Robert Jones?

Robert Jones spent twenty years building the coffee infrastructure that the GCC now runs on. He scaled the region's largest specialty coffee operation, designed and built its largest roastery, and developed the supply chain philosophy - Crop to Cup - that defined quality standards across the industry. He built a network of over 8,000 coffee machines across the UAE, pioneered telemetry technology in coffee vending in 2007, and became the first international distribution partner for Eversys coffee machines in 2012.

He franchised concepts across ten markets. He supplied hotels, airlines, militaries, and global chains. He raised capital from local banks, international hedge funds, and crowdfunding platforms - and was one of the first to get coffee machines financed as an asset class.

He now builds his own brands and advises others. This series is the transfer of everything he knows.

Read His Full Story

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The numbers behind a business built on numbers.

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Robert Jones Coffee Industry Strategist and Advisor Robert Jones is the author of The Coffee Business Mastery Series and founder of Authority.Coffee. 20 years building coffee businesses in the GCC. Creator of the Crop to Cup supply chain philosophy. Coffee business management GCC coffee market Specialty coffee unit economics Coffee franchise development Coffee supply chain management Crop to Cup philosophy Coffee machine technology Coffee business financing