Frequently Asked Questions
Why are GCC labour benchmarks higher than Western markets?
UAE and GCC labour costs include visa processing (AED 5,000+ per employee), accommodation allowances, end-of-service gratuity provisions, and medical insurance — none of which apply in most Western markets. A 32% labour-to-revenue ratio in Dubai is equivalent to roughly 24% in a comparable Western city.
What COGS percentage should I target?
Target 22-28% for a beverage-led operation. If you include a food programme, 28-32% is acceptable. Above 35% indicates either pricing issues, portion control problems, or supplier costs that need renegotiating. Specialty coffee typically runs lower COGS than commodity-grade operations.
How is the overall health score calculated?
The score is a weighted composite of five metrics: COGS (20%), Labour (25%), Rent (20%), Overheads (15%), and Net Margin (20%). Each metric is scored against GCC-specific healthy, warning, and critical ranges. The overall score reflects how your P&L compares to well-run GCC coffee operations.
Can I use this for a roastery or wholesale operation?
Yes — select "Roastery" as your business type. Benchmarks are adjusted: roasteries typically run higher COGS (green coffee purchasing) but lower rent percentages. The scoring adapts accordingly. For wholesale-only operations, contact Authority.Coffee for bespoke benchmarking.